Perhaps one of the dirtiest tricks to get people to exercise used augmented reality and, well, one of the biggest franchises in the world.
Pokémon Go was a cultural phenomenon when it was released in 2016. The game quickly became one of the most popular mobile games of all time, with over 1 billion downloads. Pokémon Go's success had a major impact on the augmented reality (AR) industry.
Before Pokémon Go, AR was mostly seen as a niche technology with limited appeal. However, Pokémon Go showed that AR could be used to create a mass-market hit. The game's success helped to legitimize AR and attract investment from major tech companies.
In the years since Pokémon Go's release, there has been a surge of interest in AR. Many companies are now developing AR apps and games. AR is also being used in a variety of other industries, such as healthcare, manufacturing, and education.
Pokémon Go is still the most popular AR game, but it is not the only one. There are now a number of other AR games that have been released, including Harry Potter: Wizards Unite, The Walking Dead: Our World, and Jurassic World Alive. These games have helped to further popularize AR and show that it can be used to create engaging and immersive experiences.
The future of AR is bright. The technology has the potential to revolutionize many industries and change the way we interact with the world around us. Pokémon Go was a major turning point for AR, and it helped to pave the way for the future of this exciting technology.
Here are some of the ways in which Pokémon Go impacted the AR industry:
- Increased awareness of AR: Pokémon Go helped to raise awareness of AR and its potential. Before Pokémon Go, AR was mostly seen as a niche technology with limited appeal. However, the game's success showed that AR could be used to create a mass-market hit. This helped to attract investment from major tech companies and led to a surge of interest in AR.
- Increased development of AR apps and games: Pokémon Go's success inspired other developers to create AR apps and games. In the years since Pokémon Go's release, there has been a rapid increase in the number of AR apps and games available. This has helped to make AR more accessible to consumers and has further popularized the technology.
- Increased adoption of AR by businesses: Pokémon Go showed that AR could be used to create engaging and immersive experiences. This led to an increase in the number of businesses adopting AR for marketing, training, and other purposes. For example, many businesses are now using AR to create interactive product displays, provide training for employees, and give customers a virtual tour of their stores.
Overall, Pokémon Go had a major impact on the AR industry. The game helped to raise awareness of AR, increase the development of AR apps and games, and increase adoption of AR by businesses. These factors have helped to make AR a more mainstream technology with the potential to revolutionize many industries.
